the one where ice cream got dirty

Remember making mud pies? Do you miss the gritty, sandy earthy taste you got when you decided it was time to try it?

Well, we did that. Except it’s edible. And much tastier. Without all of the botulism.

This was the coolest idea we’ve sold through on Jeep yet. Three incredible Jeep inspired flavors (based off this TikTok) joined the fleet for the duration of the NAIAS (AKA Detroit Auto Show): Snazzberry, Mud Terrain, and 4xe.

This one reeled in all the press. And it did it in the most tasteful way possible.

Associate Creative Director: Justin Jacob

PR in the wild: Motor Biscuit Content, Mopar Insiders