the one where getting dirty was part of the job

It’s a Jeep thing.

I must’ve heard that 10239874 times since I started working as the ACD and creative strategist on the North American Jeep business. And it’s truly a remarkable thing when you finally realize that there’s a reason everyone says it.

Because it’s a capable, community-led brand. Almost unseen anywhere else.

And I got to grab it by the oh-sh** bars and take it off road in places like Moab, Utah and Daytona Beach, Florida as more than just a writer, I was a communications manager and personal creative reporter to the now-retired CEO, Jim Morrison. Want to see my work in action? Visit @Jeep literally anywhere that social is made.

See some of my favorite memories below.

CD/Comms: Justin Jacob

CD: Tim Brothers

Video Director: Andres Rovira

GCD: Frank Gomez

Verified Adventurous

Some fun times. Some dirty times. Some dirty fun times. Check out .002% of the highlights.

Running Rubicon: 70 Years on the Trail

The pinnacle of my Jeep creative endeavors features Pearse Umlauf, the president of Jeep Jamboree, telling the story of the Jeep brand’s first expeditions on the Rubicon Trail. This long-form documentary (long for a creative director in social), shows just how amazing the Jeep 4x4s are in handling rough terrain, and just how incredible the community is all wrapped into one emotionally-provocative piece. Plus, we created some sweet earned media and PR buzz around this one. Proud is an understatement.

Creative Director/Comms Manager: Justin Jacob

Video Director: Andres Rovira

Cinematographer + Editor: Andres Rovira

Producer: Justin Jacob

Creative Strategist: Justin Jacob

Account Director: Justin Ickes

Senior Account Executive: Taylor Jacob

Art Directors: Justin Jacob, Tim Brothers, Frank Gomez, Andres Rovira

Rebelle With a Cause

There’s nothing more important than inspiring future generations to push, bend and break the status quo. And that’s exactly what Nena Barlow, two-time Rebelle Rally champion, does on a regular basis. Even more, to help spread the word of what she’s accomplishing in a nearly entirely-male dominated field, we’ve crafted our latest documentary Rebelle With a Cause — released exclusively on Jeep’s YouTube for International Day of the Girl. This one also came with global attributions to the wonderful world of PR buzz. Hats off to the crew involved.

Creative Director/Comms Manager: Justin Jacob

Video Director: Andres Rovira

Cinematographer + Editor: Andres Rovira

Producer: Justin Jacob

Creative Strategist: Justin Jacob

Account Director: Justin Ickes

Senior Account Executive: Taylor Jacob

Art Directors: Justin Jacob, Tim Brothers, Frank Gomez, Andres Rovira

The Refreshed Wrangler

Went to Moab. Got asked to make a video for the 2024 Jeep Wrangler mid-cycle refresh. But even crazier, we made this thing happen in 3 days. That means 1 day for a script and 2 days shooting. Even crazier than that crazy, I was in the backseat laying down the entire time Jim was talking to ask him questions and give him prompts. Talk about teamwork.

Creative Director/Comms Manager: Justin Jacob

Camera Ready

So every once in a while I’m asked to step in front of the camera instead of staying behind it. It’s not the best idea because I have a face for radio, but there’s something special about being able to talk shop with the N.A. Head of the Jeep Brand, Jim Morrison.

Creative Director/Comms Manager: Justin Jacob (this is my portfolio after all)

Starring Jeep

It’s not the first time I’ve had to share my screen time with the rugged 4x4, but this 2024 Wrangler overview video was just the beginning of an incredible personal relationship with the desert. Shot and co-directed by yours truly, we got coated in sand in St. George. And it’s fun. So much fun in fact, that Jim Morrison requested us to be the leads on every Jeep video production in the future.

Directors: Justin Jacob + Andres Rovira

A Cam: Andres Rovira

B Cam: Justin Jacob