the one where we rebranded a building

Yeah, that’s a stretch, but the OnStar Command Center (located on the 12th floor of the GM Renaissance Center) needed some serious rebranding.

It was severely outdated. Like “the 90s are calling and they want your pager back” kind of outdated. So, we brought a modern look back to the hanging posters around the joint to have a bit more curb appeal.

Senior Art Director: Elmar Stewart
Copywriter: Justin Jacob