the one where i became the voice of a button

 

I’m pretty sure OnStar is my middle name at this point. I lived safety and security 24/7, 365 (x2.5 years that I was at CE).

On every post, every day, I was the OnStar persona. From Facebook to Twitter to Instagram to Pinterest to YouTube, my Art Director partner and I cranked out months’ worth of work to a lot of high praise. We navigated the waters through organic and paid social, and even knocked out the best auto-performing promoted trend in Twitter history. No joke. Here are a few testimonials:

“Great work” –OnStar Client*

“10/10” –OnStar Client*

“Stellar” –OnStar Client*

Absolutely riveting, and you can probably see why below.

*Something like this was said, but I can’t remember the exact words so don’t take it literally.

Senior Art Director: Elmar Stewart
Copywriter: Justin Jacob

 

fun video content

Fun may be subjective, but these were fun to work on at least. The stop motion one I shot personally (yes, I’m that guy who brings a camera everywhere I go).

 
 
Previous
Previous

#OnStarGivesBack Houston

Next
Next

OnStar Command Center Rebrand